Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
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Kraft to split into two companies
04 Aug 2011 | by Oliver Luft
The announcement comes just 18 months after Kraft's controversial 11.6bn takeover of Cadbury and creates uncertainty about the proposed global expansion of the confectionery business. Kraft said ... units as well as the North American snacks and confectionery businesses. The global snacks business ...
When it's crunch-time, this client trusts his gut
28 Jul 2011 | by John Tylee
at the confectionery giant, which included a spell in France, he led the development of brands including Maltesers ...
Public Affairs: The Week in Lobbying
15 Jul 2011
Horrell. The US-based confectionery, food and drinks giant uses MHP Communications for public affairs ...
Ocado eyes the French with outdoor campaign
13 Jul 2011 | by John Reynolds
the cheapest will be priced at 1.39 and these include cheeses, pat s, biscuits, jams and confectionery ...
Freuds MD Alex Cole departs agency as ITV comms director Ruth Settle joins
07 Jul 2011 | by Matt Cartmell
wishes for the future. Cole left Cadbury last year after the confectionery giant was taken over ...
Trebor rolls out first central brand message
01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
product range for the first time, as it looks to refresh its position in the confectionery category...confectionery category last year, with sales of 28.2m for the year to October 2010, according to Nielsen. ...
Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
Britvic launches foam Tango in aerosol bottle
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
of the drinks with consumers were "highly successful", adding that the brand will be extended into confectionery ...
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
and confectionery. Even giant brands like McDonald's are looking to get in on the action by offering up Oreo ...
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