Tesco takes first steps in global brand strategy
07 Jun 2011 | by Rachel Barnes
under the toy category and the word Muse in the confectionery category. ...
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Marketing Society Awards for Excellence 2011: Brand extension
07 Jun 2011
The Burton's Foods launch of Cadbury Caramel, Turkish Delight and Crunchie biscuits knitted together consumers' differing emotional connections to confectionery and cookies. Research revealed that consumers perceive confectionery as 'sexy, guilty and naughty' for the occasional treat, while biscuits ...
Brand Health Check: Thorntons
19 May 2011 | by Rachel Barnes
? - Develop this strategy to open up opportunities beyond core confectionery. This is a chance to future ...
Power 100: 50 and Up
17 May 2011 | by Nicola Clark
in its firstand business-class lounges. 34: DAVID RENNIE - NESTLE CONFECTIONERY UK When Kraft ... . Rennie, managing director of Nestle Confectionery UK, has been very public about targets to rectify that ...
The history of advertising 14 - Cadbury's Coronation Street idents
13 May 2011
the name of the confectionery and drinks giant to appear with the opening and closing credits ...
Change4Life woos brands' promotions
11 May 2011 | by Suzy Bashford
, confectionery, cakes and biscuits. ...
Kraft confectionery brands to tour the UK
04 May 2011 | by John Reynolds
confectionery brands such as Oreo, Mikado and Toblerone.
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
, and strapline: 'Why not use a lower-fat spread?' Fizzy drinks, pizza, crisps, biscuits and confectionery ...
MediaCom wins Mars/Wrigley media account in Canada
30 Mar 2011 | by Arif Durrani
North America. The agency assumes responsibility for all of the confectionery giant's media planning ... confectionery giants Mars and The Wrigley Company in October 2008. Jamie Edwards, chief executive of MediaCom ...
Britvic launches Robinsons into sweets category
21 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
cordials and into the confectionery market, by introducing a range of boiled and jellied sweets.
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