17 Oct 2008
| by Alec Mattinson
Confectionery giant Mars is putting out a major account to pitch as it looks to shake up media...The brief is believed to include all consumer-facing PR on its entire
confectionery range - currently split between Jackie Cooper PR and
Ketchum. Mars owns Snickers, Galaxy and Twix and industry insiders speculated the
account was worth more than £500,000. The firm has drawn up a shortlist ...
07 Oct 2008
| by Gemma Charles
' about her sector's prospects, and that the confectionery market as a whole is growing at 3% year on year ...
into different forms of labelling. 'Our preference is GDAs - that's what we believe is right for confectionery ...
to take on such a project. She has worked in most parts of the confectionery business, from Tunes ...
30 May 2008
| by Kate Magee
Confectionery giant Mars has put its entire UK corporate and public affairs account out to pitch...snack foods
and confectionery to children under 12. Mars has just completed an £11.5bn takeover ...
global confectionery with a 14.4 per cent market
share, ahead of Cadbury with 10.1 per cent and Nestle ...
21 Mar 2008
CONSUMER: Nestle UK is using Frank PR to launch the Blue is Back campaign for its confectionery
18 Jan 2008
It is understood Andraea Dawson-Shepherd is the casualty of a
wide-ranging restructure of the comms functions at the confectionery
giant. She will not be directly replaced, but corporate ...
to separate its confectionery and
soft drinks businesses. Cadbury Schweppes declined to comment on Dawson ...
12 Mar 2004
| by Mary Cowlett
helped the chocolate manufacturer obtain prime editorial space. In addition, Chocolate and Confectionery ...
31 Oct 2003
position as the number one confectionery brand in the UK.
COMMENDED - SAFETY FOR YOU AND YOUR CAR ...
15 Nov 2002
| by MAJA PAWINSKA
Client: Haribo
PR Team: Band Brown Communications and in-house
Campaign: Haribo Young Impressionist
Timescale: May - August 2002
Budget: Part of retainer
Haribo is one of the world's leading manufacturers of confectionery.
Although the company is the market leader in Germany, France ...
08 Nov 2002
| by ANDY ALLEN
Ptarmigan will spearhead a push to relaunch the confectionery as 'wicked, mischievous and playful'.
The established brand slogan 'Do you love someone enough to give them your last Rolo'? has been ditched in favour ...
for several of its other confectionery brands.
...
18 Oct 2002
of desserts based on the Mars confectionery brand....mousse will not be as good as confectionery. We need to persuade them (adults) to try the desserts ...