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Mars account up for review

Confectionery giant Mars has put its entire UK corporate and public affairs account out to pitch...snack foods and confectionery to children under 12. Mars has just completed an £11.5bn takeover ... global confectionery with a 14.4 per cent market share, ahead of Cadbury with 10.1 per cent and Nestle ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

Cadbury to revamp bubble gum for teen market

Speaking ahead of the de-merger of Cadbury s confectionery and drinks businesses, chief science and technology officer David Macnair said his division is investigating how to introduce bubble gum, which was most popular in the 80s, to another generation. Bubble gum is often associated with children ...

AMV Wrigley Extra spot promotes good breath

that includes sponsorship idents that will run in the latest series of Hollyoaks. Last month confectionery ...

Cadbury reviews £25m media task

-owned Starcom winning the confectionery giant s account in France, previously held by Aegis-owned Carat ...

Mark Ritson on Branding: Snapple is an object lesson in equity

their separate ways. Cadbury plc made its modest debut as a pure confectionery manufacturer on the FTSE last week

Wrigley rethinks £5m Extra work

The decision is part of a long-term strategy to give Extra, the UK s number-one sugar confectionery brand, more emotional warmth. A 40-second TV ad, by Abbott Mead Vickers BBDO, breaks 8 May, introducing the strap-line Get extra close . We are being more overtly emotional, said Toby Baker, Wrigley ...

The Marketing Profile: Toby Baker of The Wrigley Company

to create the world s biggest confectionery company. Later that day, the deal was confirmed amid much comment on how it would transform the confectionery landscape. As part of The Wrigley Company s UK ... ; according to some reports, Mars sugar confectionery brands, including Skittles and Starburst ...

Mars' purchase of Wrigley puts pressure on Cadbury

of consolidation in the global confectionery market....in the chocolate and sugar confectionery sectors. Last year, Cadbury rolled out chewing gum Trident in the UK ... in the global confectionery market. She added that it would speed up consolidation, and predicted smaller ... . The sugar confectionery market overall grew 3.2%. Source: Nielsen. Figures to Oct 2007 ...

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