to remove filtersGender marketing: Eyeing up the opposite sex
04 Mar 2011 | by John Reynolds
in the market. Confectionery appears to many as a female-dominated category, so why not have a chocolate bar ...
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Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
