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Driving value from promotions

30 Jun 2011 | by Rod Street

in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...

Gender marketing: Eyeing up the opposite sex

04 Mar 2011 | by John Reynolds

in the market. Confectionery appears to many as a female-dominated category, so why not have a chocolate bar ...

Don't blame it on the weather

22 Jul 2010 | by Mary Cowlett

's portfolio of confectionery-branded ice-cream products. Meanwhile, to meet rising consumer expectations ...

Testing the wisdom of crowds

13 Jul 2010 | by Nicola Clark

, the confectionery company picked a winner. There was one problem: the winning design bore an uncanny resemblance ...

Nestlé brings in group marketing chief

15 Jun 2010 | by Sara Kimberley

Normal 0 0 1 163 930 7 1 1142 11.773 0 0 0 In the role, he will oversee marketing across Nestl 's portfolio of confectionery, food and beverage brands ... the business, including Terri Tinella, who was appointed marketing director of Nestl Confectionery last year ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...

Avoiding a red card

27 Apr 2010 | by Joe Thomas

support for the England team. The confectionery manufacturer also sees the value in having an indirect ...

M&S to sell other brands for the first time in 125 years

04 Nov 2009 | by James Quilter

. These categories include alcohol, confectionery, laundry, pet food and personal care. Brands to come ...

Savvy segments: retailers and brands target ethnic markets

15 Sep 2009 | by Amy Golding

LONDON - A growing number of mainstream clothing, fast-food and confectionery brands are developing...manager Emma Dickinson said: 'Eid and Diwali are growing celebrations in the UK and confectionery gifting ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

09 Sep 2009 | by Noel Bussey

independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...

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