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DIRECT MAIL SHOWCASE

'. Illustrations, ranging from chocolate confectionery to a red-lips sofa, have been selected to be lateral ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...

REVIEW: Marketing and advertising news in the week’s press

Briginshaw Duffy has won the pounds 3 million Thorntons confectionery account. Thorntons split with Rainey ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

CONFECTIONERY Typically for a Mars man it s hard to find much information about Bill Ronald, The 44 ... confectionery to independent retailers from the back of his car. Twenty-two years on and Ronald has landed ... -European confectionery division. Palmer s biggest claim to fame is the pounds 10m Coronation Street sponsorship ...

STOP PRESS

and that analogue switch-off needed to be higher up the political agenda. Thorntons, the confectionery ...

Stop Press

joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...

MARKETING MIX: That was the week that was

: War breaks out among the confectionery giants over caramel goodies - Cadbury is revealed ...

Briefs

will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

. Nevertheless, it s clear that packaged goods still dominate. Food and confectionery, soft drinks ...

DIRECT: Briefs

last weekend. Mars Confectionery is extending its pounds 2m ad campaign for its Lockets brands ...

 

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