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Marketing Mix: Pen portrait - Sara Weller is retail marketing director at Abbey National. Before joining Abbey National, she spent 13 years at Mars Confectionery. She is an Oxford graduate with a degree in Chemistry
18 Mar 1999
This is an interesting one. If they weren t on the same sheet, the writing and signature would not look as though they belong together, in this case an indication that the writer has constructed a somewhat larger-than-life public persona to meet the requirements of her position. She is strong, assertive...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
