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When social media turns bad: dealing with negative comments

7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...

Marketing's Power 100

. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...

Power 100 Marketers of 2009: 1-50

spending four years in marketing at Mars Confectionery and Coca-Cola. After stints at Dixons and Matalan he ...

Vote now for Marketer of the year poll 2009

, the confectionery brand has been behind yet another viral sensation with its 'Eyebrows' ad. The brand also secured a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.