DIRECT: Briefs
20 May 1999 | by IAN DARBY
last weekend. Mars Confectionery is extending its pounds 2m ad campaign for its Lockets brands ...
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FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe
02 Sep 1999 | by KEN GOFTON
. Nevertheless, it s clear that packaged goods still dominate. Food and confectionery, soft drinks ...
GUIDE TO COMMERCIAL RADIO 1999: How radio is used to increase sales - Growing numbers of advertisers are booking airtime on radio and even previously averse sectors now embrace it
22 Apr 1999 | by ASHLEY DAVIES
recently, marketers believed ads for food - and confectionery in particular - did not work on radio ... the relationship between weight of spend and advertising awareness) of 15 against a confectionery average of 6 ...
Briefs
15 Apr 1999 | by MIKE GORMAN, Head Of Media On Chrysler
mobile networks. Mars Confectionery is to advertise its Snickers brand on 2.1 million beer mats ...
Key Euro 96 sponsors turn down deals for 2000 event
01 Apr 1999 | by IAN DARBY
Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have...Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have decided not to back the Euro 2000 football championship in the Netherlands and Belgium. However, the organisers of Euro 2000 have found seven sponsors which will contribute pounds 35m between them ...
joining Abbey National, she spent 13 years at Mars Confectionery. She is an Oxford graduate with a degree
18 Mar 1999
This is an interesting one. If they weren t on the same sheet, the writing and signature would not look as though they belong together, in this case an indication that the writer has constructed a somewhat larger-than-life public persona to meet the requirements of her position. She is strong, assertive...
MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift
25 Feb 1999 | by JANE BAINBRIDGE
,596,620 38.52 10 Mars Confectionery 54,126,098 51,868,874 4.17 11 Van den ... Confectionery 2,596,883 1,934,748 393,323 11 Van den Bergh Foods 3 ... ,665,749 Information 9 L Oreal 1,510,293 47,665,735 10 Mars Confectionery ...
FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services account. Ken Gofton explains how rival clients’ interests can be protected
29 Jan 1999 | by KEN GOFTON
or confectionery bar could be sabotaged by competitors if word leaked out too soon. A lot of DM work is not like ...
STOP PRESS
14 Jan 1999 | by NEILL DENNY
BT is thought to have drawn up two shortlists to divide what is the biggest chunk of ad business in the UK, the pounds 60m-plus account currently held by Abbott Mead Vickers BBDO. The shortlist for its consumer account is AMV, M non-confectionery brands including Pedigree, Dolmio and Uncle Ben s ...
Barclaycard to ditch Atkinson
30 Oct 1997 | by PATRICK BARRETT
Confectionery s M s brand earlier this year. The Latham character first appeared in ads for Barclaycard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
