to remove filtersKraft consolidates $120m Cadbury US media buying into Publicis
11 May 2010 | by Anne Cassidy
, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
