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Mark Kleinman on marketing and the City: The ins and outs of M&S

of the super-market's operating board. His early career was spent at Mars Confectionery and Pepsi ...

Biggest brands: Top 10 brands by product category 2008

drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... -20 3 9 Branston 20-25 15-20 2 10 Del Monte 20-25 15-20 1 Confectionery ... . Top 10 Confectionery Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

Biggest brands: Top 20 grocery categories 2007

communications overhaul. A slowdown in sales of biscuits and confectionery, whose growth halved this year ... sales. A beneficiary of the declining interest in confectionery and chocolate biscuits is another ...

Biggest brands: Top 10 by category 2007

Lucozade 55-60 50-55 15 10 Fanta 50-55 55-60 -14 Confectionery: 2.3bn (+3%) The confectionery market's growth slowed this year from 6% to 3%, suggesting it is not impervious to consumers ... , grew sales 24% to 200m. Top 10 Confectionery Brands 2007 Rank Brand Sales ( m) % change ...

Ditch the name, not the customers

, however, seems to compare with the emotional attachment people have to their favourite confectionery ...

Biggest brands: Top 20 grocery categories 2006

The fruit, bakery and confectionery sectors posted the greatest sales growth, while frozen prepared...of confectionery were less than one-third those of fruit and vegetable products, this market also grew by 6 ... healthy lifestyle. Most of the growth comes from the indulgent and gift segments of the confectionery ...

Biggest brands: Top 10 brands by category 2006

Pantene 55-60 60-65 -6 Confectionery: 2.3bn (+6%) Perhaps surprisingly, confectionery ... . Top 10 Confectionery 2006 Rank Brand Sales( m) % change 2006 2005 1 Cadbury ...

Fifa triumphs in World Cup trademark spat with Ferrero

LONDON - Fifa has secured a landmark victory in a World Cup trademark row with confectionery

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.