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Nestlé shortlists two for beverage brands DM pitch

The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005. Carlson Marketing, another Nestl roster agency, has also been eliminated from the process. Nestl first called a review ...

Nestlé calls review of UK direct roster

The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch ...

Twix creates teatime appeal

Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...

Life wins Bakers Complete dog food account

Normal 0 Bakers is the most recent win for the company and comes after two other wins earlier this month. All three were through competitive pitches. Having joined Nestle's roster Life is also set work to work on initiatives for its confectionery division. In the middle of July the agency ...

The Work: Private View

't really engaged me, so my first reaction to The Natural Confectionery Company (2) ad was irritation ... : Mike Hughes Exposure: Press 2. THE NATURAL CONFECTIONERY COMPANY Project: Mini movie maker Client ... with The Natural Confectionery Company brand Agency: Weapon7 Writers: Dee Saigal, Cat Howarth Design: Ian ...

Direct brief: Natural Confectionery Co reappoints Sledge

The Natural Confectionery Company has reappointed experiential agency Sledge to run a series

Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...

Direct News: Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a series ... is the fastest-growing confectionery category globally. It is worth more than £400m in the UK alone and £10bn ...

Arc secures Nestle agency roster place

LONDON - Arc Worldwide London has won a place on Nestle's £12.6m confectionery roster without a...Arc joins Joshua, Billington Cartmell, Logistics and Chemistry on the FMCG giant's confectionery promotions and customer relationship marketing roster. The agency was appointed on the strength of a one-off project aimed at driving sales of Nestle's children's range. Nestle is focusing on CRM and below ...

Thorntons hunts for agency to relaunch direct sales business

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9% drop in like ...

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