Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...
Search results for Confectionery
Search filters:
By Publication
- marketingmagazine.co.uk
By Industry Sector
-
Food & Drink
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (2)
- Digital marketing (6)
- Marketing (68)
- Media (3)
- New Business (3)
- More...
By Industry Sector
- Alcohol (4)
- Confectionery (53)
- Grocery Food (14)
- Soft Drinks (8)
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...
Northern Foods looks internally for Fox's MD
25 Jan 2012 | by Nick Batten
of Northern Foods' brands division, who has been appointed chief executive of Tangerine Confectionery. Before joining Northern Foods, Bugler worked for a number of other confectionery companies, including ... there in the interim." Hunter is to take up his role at Tangerine Confectionery on February 1. Hunter had spent ...
Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
on their investment. I can think of many brands that would make plenty of noise about sales of 49m. Confectionery ... confectionery brands being more than 70 years old, age is clearly no barrier to sustained success. REMEDY ... in the increasingly congested confectionery category. Playing on the brand's heritage will continue to be important ...
Sector Insight: Sugar confectionery and gum
11 Jan 2012 | by Jane Bainbridge
. DAVID RENNIE - Managing director, Nestle Rowntree All Nestle confectionery marketing departments ...
Moshi Monsters to take on Haribo with sweet launch
14 Nov 2011 | by John Reynolds
Moshi Monsters, the children's online phenomenon, is to move into confectionery with the launch...'s move into confectionery means it will be taking on established players such as Rowntree and Haribo ... made by Bazooka Candy Brands, the confectionery arms of Topps company, which makes chewing gum ...
Dairy Box eyes the ladies
26 Aug 2011 | by Rachel Barnes
. Mike Tollan, head of boxed chocolate at Nestl Confectionery, said the milk inlaid category ...
Kraft to split into two companies
04 Aug 2011 | by Oliver Luft
The announcement comes just 18 months after Kraft's controversial 11.6bn takeover of Cadbury and creates uncertainty about the proposed global expansion of the confectionery business. Kraft said ... units as well as the North American snacks and confectionery businesses. The global snacks business ...
Additional Information
Campaign Jobs
- Strategist Micro UK Global Excellent top end salary plus benefits and bonus, London
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
