to remove filtersAlan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
.co.uk/reinventingmarketing 30 SECONDS ON ... KIT KAT - Launched as Chocolate Crisp in 1935 by York confectionery firm ...
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Avoiding a red card
27 Apr 2010 | by Joe Thomas
support for the England team. The confectionery manufacturer also sees the value in having an indirect ...
Maoam to introduce ChewTwo sweet
25 Aug 2009
Maoam, the confectionery brand, is to introduce a product containing two fruit flavours in one
Trebor mints reworks packs
30 Jun 2009
The confectionery company said it wants to increase the brand's appeal as an impulse purchase. The updated packaging, created by Jones Knowles Ritchie, features a red star, and silver and white fonts. The redesign, being rolled out this month, aims to attract 35- to 55-year-old lapsed consumers of the brand ...
Branding brief: Dr Oetker launches confectionery products
10 Mar 2009
Dr Oetker has launched a range of confectionery products called No Bake Clusters Mix. The products
Digital & Direct brief: Skittles redesigns website
10 Mar 2009
Skittles has redesigned its website to link to user-submitted information about the confectionery
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
in the confection-ery sector, for example, drove consumers to the corresponding aisle in the super-market, giving ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
- the ultimate pre-teen lunchbox snack - would be making ripples in female confectionery, you'd have been ...
Branding brief: Aero to add to its dessert range
11 Nov 2008
-flavoured products account for almost half of all Aero confectionery sales and more than a third of Aero hot
Branding: Krispy Kreme hires CADA
21 Oct 2008
US confectionery brand Krispy Kreme has appointed design consultancy CADA as it looks to localise
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
