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Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand
Aldridge, currently the company s confectionery marketing manager, will report to food and beverage managing director Bernard Paternot. She will move into the post next month, having led the refresh of Nestl s cross-brand promotion "Get set go free", as well as a relaunch of the Milkybar brand ...
The drive will be supported by a 3m ad push spanning TV, radio, press outdoor and online, created by Farm. Nestle expect 95% of parents in the UK to see the campaign, which breaks this week, up to 19 times. Get set go free will run across chocolate and sugar confectionery brands such as Kit Kat ...
Broderick's has created a quirky brand identity for the launch, as it looks to achieve standout in a congested confectionery market. The fresh brand identity has been created by design agency HarrimanSteel. The range of cakes and snack bars includes chocolate brownies, as well as more unusual ...
The Ferrero-owned confectionery brand Kinder Bueno has appointed Krow to handle its £3 million ad
Goody Good Stuff, a range of confectionery that claims to be made from a revolutionary plant
Normal 0 0 1 163 930 7 1 1142 11.773 0 0 0 In the role, he will oversee marketing across Nestl 's portfolio of confectionery, food and beverage brands ... the business, including Terri Tinella, who was appointed marketing director of Nestl Confectionery last year ...
Following the launch of football-led TV campaigns by Nestl and Mars, both confectionery brands are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ...
Mars, which last October announced a five-year partnership with The FA , is an official supplier to the England team. The confectionery company is now in discussions with The FA about the possibility of initiating court action against Nestl over its football-based ad campaign, 'Fingers crossed', created by JWT ...
. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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