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Cadbury appoints Elvis on cause related DM brief

worked on for more than 20 years. The confectionery giant is looking for ways to promote awareness ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

CONFECTIONERY Typically for a Mars man it s hard to find much information about Bill Ronald, The 44 ... confectionery to independent retailers from the back of his car. Twenty-two years on and Ronald has landed ... -European confectionery division. Palmer s biggest claim to fame is the pounds 10m Coronation Street sponsorship ...

Stop Press

joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...

DIRECT: Briefs

last weekend. Mars Confectionery is extending its pounds 2m ad campaign for its Lockets brands ...

DIRECT: PROFILE, ELAINE GREENWOOD - Bupa’s marketer drives DM operation/Elaine Greenwood is planning to breathe life back into the private healthcare giant

for the confectionery company, Callard s stint, in the mid-80s, encompassed brands such as Flake and Hartley s Jam ...

STOP PRESS

BT is thought to have drawn up two shortlists to divide what is the biggest chunk of ad business in the UK, the pounds 60m-plus account currently held by Abbott Mead Vickers BBDO. The shortlist for its consumer account is AMV, M non-confectionery brands including Pedigree, Dolmio and Uncle Ben s ...

 

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