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Trading Places: This week's people moves in advertising, marketing and media

of the British confectionery company in January. Tamara Minick-Scokalo , a former Cadbury executive who ...

Trading Places: This week's people moves in advertising, marketing and media

Tinella , marketing director of Nestl 's confectionery division, is leaving to return to Canada. She ... director for confectionery at Nestl Canada. ( Marketing ) Media Initiative Media ended a ...

Trading Places: This week's people moves in advertising, marketing and media

of marketing for Nescaf , as part of a wider reshuffle. Aldridge, currently the company s confectionery ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

and follows the $23bn merger of the global confectionery giants Mars and The Wrigley Company last October ... includes products such as Dolmio, Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which ...

OMD muscles in on Mars-Wrigley action

News of OMD's inclusion on the confectionery giant's shortlist will increase the pressure ... for Mars Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy; and the 15m ... merger of the global confectionery giants Mars and The Wrigley Company last October. The newly formed ...

Mars-Wrigley reviews £80m UK media buying business

The review process follows the $23bn merger of the global confectionery giants Mars ... , Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which includes chocolate brands Mars ... the consolidated media planning business for Mars Confectionery and Pedigree Masterfoods, which it won in 2002 ...

Northern Foods calls review of £5m planning and buying job

The review includes the media business for Dalepak Foods, Fox's Biscuits, Fox's Confectionery and Green Isle Foods. A number of undisclosed agencies are believed to have been invited to pitch for the business, including the incumbent. Equinox has held the planning and buying account for Northern Foods ...

Follow the Orange brick road

As with the confectionery sector, telecoms is an area that often provides some of the most entertaining advertisements to promote products and services. O2's advertising, for instance, features teddy bears interacting throughout the advert, while Vodafone made the most of the company's F1 sponsorship ...

Mars consolidates £15m Petcare business with Zenith

to handle media planning on the 30m Mars Confectionery account. ...

Cadbury ad raises eyebrows

The confectionery maker is causing a buzz with its enigmatic campaign featuring two children....A revolution is taking place in the world of confectionery advertising. Where once chocolate ads ... 's position as the highest-scoring confectionery brand tracked on BrandIndex. While the Eyebrows ads ... continues to dominate the sector, the question is which confectionery brand is capable of knocking it off ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.