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Cadbury confirmed as London 2012 Olympics partner

Cadbury becomes the official confectionery and ice cream supporter for London 2012, gaining rights to use the London 2012 marks on products as well as marketing rights to Team GB and ParalympicsGB. Cadbury will also supply all confectionery and packaged ice cream sold at Olympics venues and within ...

Biggest brands: Top 10 brands by product category 2008

drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... -20 3 9 Branston 20-25 15-20 2 10 Del Monte 20-25 15-20 1 Confectionery ... . Top 10 Confectionery Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 ...

Newspapers face weak ad market during Christmas shopping period

and take-home confectionery, frequent newspaper readers accounted for a higher percentage of spending than ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

The X Factor to roll out array of brand extensions

FremantleMedia, which co-produces and licenses the show, has secured deals with ScentUPs to produce X Factor-branded shower gel, lip gloss, body shimmer, perfume and aftershave. The range will be available in retailers including Superdrug and Asda. Additionally, Kinnerton Confectionery will create X ...

This week: Marketing news from the national press

is likely to cut more than 5000 jobs as part of a shake-up of its confectionery business following the sale ...

This week: Marketing news from the national press

Schweppes is cutting 10% of its senior management, including the managing director of its UK confectionery ... -sugar confectionery and increase marketing spend for the 'lite sweets' market by 66% to £126m over the next two years ...

The pitfalls facing product placement

of charge, by launching and marketing the product itself. Justine Cather, founder of confectionery company ...

This Week: Marketing news from the national press

- The government will this week announce the closure of 2500 post offices nationwide as part of plans to stem losses of £4m a week across the 14,000-strong network - The Observer - The Vegetarian Society has criticised Masterfoods after the manufacturer changed its recipes for popular confectionery ...

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