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Driving value from promotions

in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...

Trading Places: This week's people moves in advertising, marketing and media

Tinella , marketing director of Nestl 's confectionery division, is leaving to return to Canada. She ... director for confectionery at Nestl Canada. ( Marketing ) Media Initiative Media ended a ...

Cadbury sets defence against Kraft

LONDON - Cadbury, the UK confectionery company, has described as "derisory" the latest hostile bid

Thorntons moves into social networking for Christmas push

The upmarket confectionery retailer has launched a Facebook app 'The Thorntons Advent Calendar', alongside revamped consumer and corporate sites. The advent calendar is offering money-off deals on Thorntons products on its website throughout December. The calendar is also available ...

The Instore Index: Cadbury replaces Pampers as the top brand in Tesco, Asda, Sainsbury's and Morrisons

of confectionery brands evident in last month s index. In October's Instore Index , Nestl (confectionery), Mars ...

M&S to sell other brands for the first time in 125 years

. These categories include alcohol, confectionery, laundry, pet food and personal care. Brands to come ...

WHSmith to fill pick'n'mix gap left by Woolies

The store, which already sells pre-packaged confectionery, is trialling pick'n'mix in a handful of stores before deciding whether to roll it out nationwide. Analysts believe that Woolworths, which went bust in November with debts of 385m, earned an estimated 200- 300m a year from pick'n'mix sales ...

Brands from the 70s make a comeback at the checkout

, manufacturers have linked retro fads to their product explicitly. Fox's confectionery is bringing back the 1980s ...

Woolworths becomes latest to join catalogue wars

The Woolworths Big Red Book will feature more than 6,000 products such as: toys; home, electrical and outdoor goods; confectionery; entertainment; and Christmas decorations. It also includes a range of jewellery and watches. A TV campaign, created by Bartle Bogle Hegarty, will support the launch next month ...

Asda aims to go 'chavtastic' for confectionery range

' for its confectionery range....brand for its confectionery. Asda, which has Wayne Rooney's wife-to-be Coleen McLoughlin as the face ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.