to remove filtersMark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
of the super-market's operating board. His early career was spent at Mars Confectionery and Pepsi ...
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Avoiding a red card
27 Apr 2010 | by Joe Thomas
support for the England team. The confectionery manufacturer also sees the value in having an indirect ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... -20 3 9 Branston 20-25 15-20 2 10 Del Monte 20-25 15-20 1 Confectionery ... . Top 10 Confectionery Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
to confectionery. They are not threatened by designers selling online. If customers can be bothered to wait ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
. One such client is Nestle. Its Rowntree confectionery brand is represented by the agency ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
in the confectionery market, notably by Cadbury, which created abundant variations of its Dairy Milk brand, creating a ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...
Touch of flu costs Bernard Matthews 17% of sales
22 Aug 2007 | by David Tiltman
variants. Brands failing to invest in such innovation are suffering, in particular confectionery brands ...
Top 20 grocery categories
21 Aug 2007 | by Jane Simms
communications overhaul. A slowdown in sales of biscuits and confectionery, whose growth halved this year ... sales. A beneficiary of the declining interest in confectionery and chocolate biscuits is another ... .94 6 48 9 52 3 Soft drinks 2.85 7 66 5 34 13 Confectionery 2.33 3 85 2 15 6 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
