Touch of flu costs Bernard Matthews 17% of sales
22 Aug 2007 | by David Tiltman
variants. Brands failing to invest in such innovation are suffering, in particular confectionery brands ...
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Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...
Top 20 grocery categories
21 Aug 2007 | by Jane Simms
communications overhaul. A slowdown in sales of biscuits and confectionery, whose growth halved this year ... sales. A beneficiary of the declining interest in confectionery and chocolate biscuits is another ... .94 6 48 9 52 3 Soft drinks 2.85 7 66 5 34 13 Confectionery 2.33 3 85 2 15 6 ...
Woolworths pares back spend as sales fall away
18 Apr 2007 | by James Quilter
The retailer s recent promotions have failed to lift its performance; last month Woolworths revealed a 74% slump in profits and a 6.6% slide in like-for-like sales for the year to 3 February, blaming a decline in its sales of confectionery and entertainment products. Woolworths has significantly ...
Woolworths pares back spend as sales fall away
17 Apr 2007 | by James Quilter
The retailer s recent promotions have failed to lift its performance; last month Woolworths revealed a 74% slump in profits and a 6.6% slide in like-for-like sales for the year to 3 February, blaming a decline in its sales of confectionery and entertainment products. Woolworths has significantly ...
The Work: New Campaigns - UK
08 Dec 2006
Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...
Brands from the 70s make a comeback at the checkout
27 Sep 2006 | by by Beth McLoughlin
, manufacturers have linked retro fads to their product explicitly. Fox's confectionery is bringing back the 1980s ...
Woolworths becomes latest to join catalogue wars
20 Sep 2006 | by by Sarah Woods
The Woolworths Big Red Book will feature more than 6,000 products such as: toys; home, electrical and outdoor goods; confectionery; entertainment; and Christmas decorations. It also includes a range of jewellery and watches. A TV campaign, created by Bartle Bogle Hegarty, will support the launch next month ...
Asda aims to go 'chavtastic' for confectionery range
22 Aug 2006 | by by Alex Donohue
' for its confectionery range....brand for its confectionery. Asda, which has Wayne Rooney's wife-to-be Coleen McLoughlin as the face ...
Helen Dickinson on retail: In-store extras may yet pay their way
02 Aug 2006
street with smaller format stores that sell ready-meals alongside newspapers, confectionery and tobacco.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
