Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
the company's annual rent bill, as it struggles to compete with supermarket confectionery prices ...
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Wham bar to make a comeback
02 May 2012 | by John Reynolds
under new owner Tangerine Confectionery....Tangerine Confectionery acquired the rights to the chewy bar brand last year from ... . Tangerine Confectionery's current portfolio includes Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains and Fruit Salads. According to Tangerine Confectionery, the Wham bar sold over 30 million bars a year ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...
Mild December fuels 4.1% lift in retail sales
10 Jan 2012 | by Arif Durrani
resulting in value ranges selling well, as did wines (Champagne), confectionery and party foods. Non ...
Sainsbury's hires Mark Horgan as marketing director
10 Aug 2011 | by Rachel Barnes
Confectionery. "Sainsbury's is renowned as a brand with an innovative, exciting approach to marketing ...
Ocado eyes the French with outdoor campaign
13 Jul 2011 | by John Reynolds
the cheapest will be priced at 1.39 and these include cheeses, pat s, biscuits, jams and confectionery ...
Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
Tesco takes first steps in global brand strategy
07 Jun 2011 | by Rachel Barnes
under the toy category and the word Muse in the confectionery category. ...
Brand Health Check: Thorntons
19 May 2011 | by Rachel Barnes
? - Develop this strategy to open up opportunities beyond core confectionery. This is a chance to future ...
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
, and strapline: 'Why not use a lower-fat spread?' Fizzy drinks, pizza, crisps, biscuits and confectionery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
