Sainsbury's hires Mark Horgan as marketing director
10 Aug 2011 | by Rachel Barnes
Confectionery. "Sainsbury's is renowned as a brand with an innovative, exciting approach to marketing ...
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Mild December fuels 4.1% lift in retail sales
10 Jan 2012 | by Arif Durrani
resulting in value ranges selling well, as did wines (Champagne), confectionery and party foods. Non ...
Ocado eyes the French with outdoor campaign
13 Jul 2011 | by John Reynolds
the cheapest will be priced at 1.39 and these include cheeses, pat s, biscuits, jams and confectionery ...
Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
Tesco takes first steps in global brand strategy
07 Jun 2011 | by Rachel Barnes
under the toy category and the word Muse in the confectionery category. ...
Brand Health Check: Thorntons
19 May 2011 | by Rachel Barnes
? - Develop this strategy to open up opportunities beyond core confectionery. This is a chance to future ...
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
, and strapline: 'Why not use a lower-fat spread?' Fizzy drinks, pizza, crisps, biscuits and confectionery ...
Gender marketing: Eyeing up the opposite sex
04 Mar 2011 | by John Reynolds
in the market. Confectionery appears to many as a female-dominated category, so why not have a chocolate bar ...
Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Collaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
', which ran across its entire portfolio, from cereals to confectionery. She says the idea of encouraging ...
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