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Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

Cadbury draws up global digital strategy

of confectionery brands including Dairy Milk and Creme Egg.

The Work: New Campaigns - UK

's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...

Kids: Stages of youth

they can call upon £6 to £7 a week in pocket money. Sweets and confectionery is the main area in which ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.