The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...
still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...
sales manager. London accounts for 25% of sugar confectionery and it ensures that we are fully ...
joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...
: War breaks out among the confectionery giants over caramel goodies - Cadbury is revealed ...
will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...
was an answer. The conclusion: margins are too small to justify home calling on confectionery products ... - Duncan Hay, general sales manager, Mars Confectionery - Ian Millner, new business director, IMP ...
. Nevertheless, it s clear that packaged goods still dominate. Food and confectionery, soft drinks ...
last weekend. Mars Confectionery is extending its pounds 2m ad campaign for its Lockets brands ...
BT is thought to have drawn up two shortlists to divide what is the biggest chunk of ad business in the UK, the pounds 60m-plus account currently held by Abbott Mead Vickers BBDO. The shortlist for its consumer account is AMV, M non-confectionery brands including Pedigree, Dolmio and Uncle Ben s ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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