Briefs
15 Apr 1999 | by MIKE GORMAN, Head Of Media On Chrysler
mobile networks. Mars Confectionery is to advertise its Snickers brand on 2.1 million beer mats ...
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BT brings in Mars chief for top post
22 Apr 1999 | by LISA CAMPBELL
development manager and sales director. Last February he became general manager for sugar confectionery ...
Marketing Mix: That was the week that was
25 Mar 1999 | by HAMISH PRINGLE, director, Brand Beliefs
merger with the confectionery interests of parent company Nestle; Pedigree Petfoods renames its Mr Dog ...
MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift
25 Feb 1999 | by JANE BAINBRIDGE
,596,620 38.52 10 Mars Confectionery 54,126,098 51,868,874 4.17 11 Van den ... Confectionery 2,596,883 1,934,748 393,323 11 Van den Bergh Foods 3 ... ,665,749 Information 9 L Oreal 1,510,293 47,665,735 10 Mars Confectionery ...
STOP PRESS
14 Jan 1999 | by NEILL DENNY
BT is thought to have drawn up two shortlists to divide what is the biggest chunk of ad business in the UK, the pounds 60m-plus account currently held by Abbott Mead Vickers BBDO. The shortlist for its consumer account is AMV, M non-confectionery brands including Pedigree, Dolmio and Uncle Ben s ...
STOP PRESS
11 Jun 1998 | by LISA CAMPBELL
in conjunction with F1 Racing magazine, which is published by Haymarket Magazines. Confectionery company ...
POINT-OF-PURCHASE: Counter culture - The youth market is a notoriously tough marketing nut to crack, so point-of-purchase material must be inspired and involving if it is to appeal. Louella Miles reports
04 Jun 1998 | by LOUELLA MILES
contributes 8% of confectionery profit. Youth confectionery has traditionally been dominated ...
Mars man runs over to Reebok
17 Jul 1997 | by JANE BAINBRIDGE
resulted in a rejig of Mars Confectionery s marketing team. His replacement is Rachel Bradley, who has ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
Simon Bullimore, the UK managing director of Mars Confectionery, has re-assumed the mantle ...
STOP PRESS.
26 Jun 1997 | by By HARRIET MARSH.
account from The Media Centre following Mars s reshuffle of a number of its pet food and confectionery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
