And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...
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Marketing's Power 100
26 May 2010 | by Nicola Clark
. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...
And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell
07 Sep 2009
after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... -20 3 9 Branston 20-25 15-20 2 10 Del Monte 20-25 15-20 1 Confectionery ... . Top 10 Confectionery Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 ...
Yell recruits former Lloyds TSB marketer to top role
17 Oct 2006 | by by Ben Bold
at Cambridge and joined Mars Confectionery in 1983. She held a number of posts at the FMCG firm, before being ...
The Work: New Campaigns - UK
25 Feb 2005
swansong for Masterfoods - a TV, press and poster campaign for Twix that repositions the confectionery ...
Are you out of tune?
23 Aug 2002
to download -- even on a weekly basis. Small wonder why confectionery sales to teenagers has suffered! And ...
E-DATA: Health check on e-data - E-mail and SMS lists are the new - and unproven - kids on the data block. HLB's Dominic Murdoch assesses the benefits and dangers of the latest sources of information
30 Apr 2002 | by DOMINIC MURDOCH, business development manager at HLB
Source: 12snap. When Cadbury Schweppes recently announced a big leap in sales for 2001 over the previous year, the confectionery giant singled out an SMS campaign for the Cadbury's chocolate range as a key element in its sales success. Such public endorsement was emphatic proof that e-marketing is one ...
Kit Kat runs Chunky text quiz
09 Jul 2001 | by LEXIE GODDARD
Nestle Rowntree invited 15- to 24-year-olds to scrutinise its latest Kit Kat TV commercial last week by zapping questions to their mobiles. The confectionery giant asked SMS marketing specialist 12Snap to text 1,000 consumers before and after the new commercial debuted in the first spot ...
FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages
31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate
still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
