The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
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Village Green lands Lonely Planet brief
11 Apr 2008
of assets and develop commercial ideas for brands." Village Green has worked on Fox's Confectionery ...
The Work: Private view
09 Nov 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
The Work: New Campaigns - UK
08 Dec 2006
Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...
Billboards and Beyond: Destination media - Motorway services
09 Jun 2006
permissible. Alongside confectionery, drinks, crisps, greeting cards and maps, retail areas offer a wider ...
Media: Strategy Analysis - Codes, clues and rich-media monks
09 Jun 2006
-weight to encourage enough people to book a break in Paris. It might be enough to affect the choice of confectionery ...
Work: New Campaigns - UK
17 Mar 2006
and online. There is a decline in the number of under-15s buying sugar confectionery. This figure ...
The Work: New Campaigns - UK
25 Feb 2005
swansong for Masterfoods - a TV, press and poster campaign for Twix that repositions the confectionery ...
The Work: New Campaigns - UK
12 Nov 2004
and into "functional confectionery". Switch existing category buyers out of competitors and into Halls Soothers ...
2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
are sitting on the biggest confectionery brand in the universe that delivers record sales to the client year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
