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Avoiding a red card

support for the England team. The confectionery manufacturer also sees the value in having an indirect ...

Biggest brands: Top 10 brands by product category 2008

drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... -20 3 9 Branston 20-25 15-20 2 10 Del Monte 20-25 15-20 1 Confectionery ... . Top 10 Confectionery Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 ...

The Marketing Profile: Andrew Cosslett, chief executive, InterContinental Hotels Group

confectionery businesses. At InterContinental, the launch of Hotel Indigo, which Cosslett describes ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

How to integrate experiential into campaign planning

festival. Focus groups were also used by Sledge for the Natural Confectionery Company, which, unusually ...

NEWS IN BRIEF

Cadbury has won the ten-year vending contract to supply confectionery on the London Underground. The contract for the 1000 existing machines had previously been run by an operating company of London Underground. ...

NEWS IN BRIEF

Cadbury has won the ten-year vending contract to supply confectionery on the London Underground. The contract for the 1000 existing machines had previously been run by an operating company of London Underground. ...

ANALYSIS: Marketers still lost in the metrics - Marketers must not forget their role as generators of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake-up call to British boardrooms

are divided into four sectors: confectionery, beverages, food and ice cream. Marketing is left to each ...

Stop Press

joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.