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The Natural Confectionery Company 'Guzzle Puzzle' by Fallon

The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets

Jolly Ranchers 'turtle' by Olivier Agostini

Jolly Rancher, the confectionery brand, crowdsourced its latest US campaign, "turtle".

Natural Confectionery Company breaks comic ads

The Natural Confectionery Company has launched a campaign by Fallon for its new product, Guzzle

Private View: Damon Collins and Paul Shearer

With work from Ikea, Lucozade, Skcin, The Natural Confectionery Company, Times+ and Volkswagen...The Natural Confectionery Company . What might have concerned them more was whether this new batch would ... campaign for The Natural Confectionery Company features jelly sweets discussing the flavour combinations ...

Nestle plans on-pack AR digital campaign

Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand

Appointment to view: how Skittles turned social

Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look

Tesco launches its biggest ever Halloween push

of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...

Nestle launches biggest ever cross-category push

The drive will be supported by a 3m ad push spanning TV, radio, press outdoor and online, created by Farm. Nestle expect 95% of parents in the UK to see the campaign, which breaks this week, up to 19 times. Get set go free will run across chocolate and sugar confectionery brands such as Kit Kat ...

Testing the wisdom of crowds

, the confectionery company picked a winner. There was one problem: the winning design bore an uncanny resemblance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.