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The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets, which allow consumers to combine two different-flavoured jelly sweets to create a third flavour.
Fallon has created the launch campaign for The Natural Confectionery Company. The first film in the campaign, written by Matt Keon and Dirk van Dooren of Fallon and directed by Tom Kuntz, breaks this month.
Mars Confectionery eschews sunshine and beaches in favour of an exotic jungle in its new pounds 3m TV and cinema campaign, unveiled this week.
Restrictions on advertising to children and a shift to healthier snacks will force the sector to focus more strongly on innovation.
Nestle Rowntree has restructured its confectionery marketing department to create a 'second tier' function sitting between marketing director Andrew Harrison and the brand teams.
Independent drinks company Feel Good Drinks is considering expanding into the confectionery sector.
Initiative has won the £15 million European media account for Storck confectionery. UK media for brands including Werther's Original, Bendick's and Campino will continue to be handled by Initiative's sister agency Brand Connection.
Tina Petch has joined Richmond Frozen Confectionery, the ice cream manufacturer, as marketing services co-ordinator. Petch has held senior marketing and print production posts in various business sectors including Yorkshire Electricity.
Jonathon Stapley and Anne Wareing have joined Richmond Frozen Confectionery as category managers. Stapley has 11 years of retail experience from stores including Safeway and the Co-operative retail society. Wareing was previously brand manager at Thornton & Ross, with responsibility for the Lockets...
- Haribo, the European confectionery brand, has handed its 1m UK media planning and buying account to CIA Manchester. Media buying and planning in the UK was previously handled by Leeds based agency H&H Advertising & Marketing, which has held on to the creative account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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