The Week: City News - Mars to acquire Wrigley
02 May 2008
The confectionery giant Mars is to merge with the owner of Wrigley chewing gum, in a $23 billion
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joining Abbey National, she spent 13 years at Mars Confectionery. She is an Oxford graduate with a degree
18 Mar 1999
This is an interesting one. If they weren t on the same sheet, the writing and signature would not look as though they belong together, in this case an indication that the writer has constructed a somewhat larger-than-life public persona to meet the requirements of her position. She is strong, assertive...
Key Euro 96 sponsors turn down deals for 2000 event
01 Apr 1999 | by IAN DARBY
Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have...Four sponsors of Euro 96 - Mars Confectionery (Snickers), Canon, General Motors and Umbro - have decided not to back the Euro 2000 football championship in the Netherlands and Belgium. However, the organisers of Euro 2000 have found seven sponsors which will contribute pounds 35m between them ...
Edelman steps up Kraft role as Cadbury agrees takeover bid
19 Jan 2010 | by Gemma O'Reilly
for the confectionery firm.
MARKETING MIX: That was the week that was
02 Sep 1999
15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets...15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets; Bulmer launches a non-alcoholic sparkling apple juice called Kiri; Toy company Rainbow Toys scores a merchandising coup, with the acquisition of exclusive rights to a character from the US film Ghostbusters ...
Stop Press
06 Jan 2000 | by ALEXANDRA JARDINE
joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...
NEW MEDIA: Briefs
02 Mar 2000 | by BEN ROSIER
Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand...Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand. The site ties in with Cadbury s new election promotion to find the country s favourite Celebrations chocolate. Consumers can vote in-store, by post, by phone or via the web. Other features include an online ...
PERSPECTIVE: The needs of a client outweigh the need to win creative awards
13 Oct 2000 | by CAROLINE MARSHALL
profiles. So this week, sandwiched between a 'cold, aloof, picky and unyielding' confectionery client and a...profiles. So this week, sandwiched between a 'cold, aloof, picky and unyielding' confectionery client and a ...
Dawson-Shepherd leaves Cadbury
17 Jan 2008
It is understood Andraea Dawson-Shepherd is the casualty of a wide-ranging restructure of the comms functions at the confectionery giant. She will not be directly replaced, but corporate res ... to separate its confectionery and soft drinks businesses. Cadbury Schweppes declined to comment on Dawson ...
And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
