Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
of confectionery brands including Dairy Milk and Creme Egg.
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BT puts ads on the outside of payphones
13 Dec 1999 | by LEXIE GODDARD
with confectionery giant Nestle is a success....BT will begin selling the outside of its payphones to advertisers if a two-month trial conducted with confectionery giant Nestle is a success. Posters for the Nestle brands Kit-Kat and Lion Bar are being displayed on 400 payphones in Croydon, Merton, Sutton and Wandsworth. The ads, created by J. Walter ...
Jordan revives plan for F1 'high street' brands
11 Jul 2002 | by MARK KLEINMAN
The Jordan brand name could soon be emblazoned on confectionery, bars and restaurants and mobile
Stop Press
06 Jan 2000 | by ALEXANDRA JARDINE
joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...
NEW MEDIA: Briefs
02 Mar 2000 | by BEN ROSIER
Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand...Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand. The site ties in with Cadbury s new election promotion to find the country s favourite Celebrations chocolate. Consumers can vote in-store, by post, by phone or via the web. Other features include an online ...
SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for new media sponsored by Soft Options (UK)
31 Oct 1996
WINNER Client: Mars Confectionery Consultancy: Hyperinteractive Project: Snickers MegaBite Web site HIGHLY COMMENDED Client: Telegraph Group Consultancy: MCB Design and New ... ,400 in the first week, to 980,000 in week 11. Snickers is now Europe s biggest confectionery brand ...
Tic Tac targets teenagers with debut SMS campaign
29 Jul 2004 | by Staff,
The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...
Marketing Mix: That was the week that was
25 Mar 1999 | by HAMISH PRINGLE, director, Brand Beliefs
merger with the confectionery interests of parent company Nestle; Pedigree Petfoods renames its Mr Dog ...
Mars man runs over to Reebok
17 Jul 1997 | by JANE BAINBRIDGE
resulted in a rejig of Mars Confectionery s marketing team. His replacement is Rachel Bradley, who has ...
STOP PRESS
22 Jan 1997 | by PATRICK BARRETT
. The figure has risen from 43% ten years ago. Warner-Lambert Confectionery in the UK is changing its ... confectionery brand. Vauxhall has ended its 12-year sponsorship of the Conference football league ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
