Jolly Ranchers 'turtle' by Olivier Agostini
17 Jan 2012
Jolly Rancher, the confectionery brand, crowdsourced its latest US campaign, "turtle".
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The Natural Confectionery Company 'Guzzle Puzzle' by Fallon
15 Aug 2011
The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets
Cadbury ad raises eyebrows
10 Feb 2009 | by Richard Wood
The confectionery maker is causing a buzz with its enigmatic campaign featuring two children....A revolution is taking place in the world of confectionery advertising. Where once chocolate ads ... 's position as the highest-scoring confectionery brand tracked on BrandIndex. While the Eyebrows ads ... continues to dominate the sector, the question is which confectionery brand is capable of knocking it off ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
News of OMD's inclusion on the confectionery giant's shortlist will increase the pressure ... for Mars Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy; and the 15m ... merger of the global confectionery giants Mars and The Wrigley Company last October. The newly formed ...
Butterkist hands ad duties to BMB
29 Mar 2012 | by Anne Cassidy
The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch. BMB s first work for Butterkist, which will promote new flavour ... of other confectionery brands owned by Tangerine, including Barratt Refreshers, Dip Dab, Sherbet Fountain ...
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Arif Durrani
and follows the $23bn merger of the global confectionery giants Mars and The Wrigley Company last October ... includes products such as Dolmio, Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which ...
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
The review process follows the $23bn merger of the global confectionery giants Mars ... , Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which includes chocolate brands Mars ... the consolidated media planning business for Mars Confectionery and Pedigree Masterfoods, which it won in 2002 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
