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Mars Confectionery eschews sunshine and beaches in favour of an exotic jungle in its new pounds 3m...Mars Confectionery eschews sunshine and beaches in favour of an exotic jungle in its new pounds 3m TV and cinema campaign, unveiled this week. The ads show a young woman relaxing on the grass in the sunshine and opening the wrapper on a Bounty bar. Seeing a ladybird on a blade of grass ...
Nestle Rowntree has restructured its confectionery marketing department to create a 'second tier...volume and turnover in 2001 and is still the UK's top confectionery brand. The second senior marketer ...
;} Nostalgia brands have often done well in confectionery because people associate them with fond memories ... for the sector that encompasses sugar confectionery, mints and chewing gum? Despite external pressure ... popular alternative to sugar confectionery. This sector could do well to look at how crisp manufacturers ...
Independent drinks company Feel Good Drinks is considering expanding into the confectionery sector....The company, which has registered a trademark for Feel Good Confectionery, currently sells soft drinks. Feel Good is understood to be considering a range of products including smoothies, yoghurts ... to launch confectionery. 'We are an ambitious bunch and are always looking for new things to launch,' he ...
Initiative has won the £15 million European media account for Storck confectionery. UK media
LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following...Under the transaction, Starburst, Skittles, Lucas, Tunes, Lockets, Kenman, Skwinkles and Rondo confectionery brands will be transferred to the new Wrigley subsidiary of Mars. The acquisition of Wrigley by Mars, announced in April, creates the world's biggest confectionery company. ...
Cadbury Trebor Bassett plans to spend a record amount on advertising its confectionery brands...an instrument. Last week, Cadbury agreed to sell Monkhill Confectionery, which makes Barratt's Sherbet ...
Cadbury has promoted Louise Cooke to its top UK marketing post at confectionery arm Cadbury Trebor...integrated its recently acquired Adams confectionery business into its UK operations, Cooke will take ... overseen various confectionery brands including Butterkist popcorn, Fundays variety packs and Extra Strong ...
advertising project for its confectionery business....Cadbury Schweppes has approached non-roster agencies, Leo Burnett and Bates UK, about a global advertising project for its confectionery business. The task, which is believed to involve creating a stronger international profile for the Cadbury s brand, could be worth up to pounds 30 million ...
confectionery brands such as Oreo, Mikado and Toblerone.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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