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CAMPAIGNS: FASHION; Karan’s party makes the A list

launch party)...(excluding launch party) Donna Karan s name has become familiar over the past ten years since her ... prior to its formal launch party, in what was termed a soft opening, but it was the party - held ... of the evening was given over to serious partying. Admission was by designer invitation only (many guests ...

NEWS: STOP PRESS

heads for the Scottish Office Former head of media for the Scottish Conservative Party Jackie ... replaced by Bill Shaw at the Conservative Party in Edinburgh. Crisis first for Yorkshire Water ... Colvin quits Ludgate Laud post Michael Colvin, Conservative MP for Romsey and Waterside ...

Stanbrook leaves AA to join DLA Upstream

and media-related issues, as well as political experience within the Conservative party. For us his ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

Campaign Stories The Conservative Party Pre-election 126 ... created to stimulate media controversy. Political campaigns are a prime example. The Conservative Party s Demon Eyes poster topped Propeller s survey and one media correspondent says: Despite ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

they not even backfire, as the Conservative Party s Demon Eyes and Helmut s Dummy posters seem to have done ...

Twinn takes charge of public affairs at ISBA

McDonald s and Procter and Gamble, has appointed former Conservative MP Ian Twinn as its first public...The Incorporated Society of British Advertisers (ISBA), which represents 300 advertisers including McDonald s and Procter and Gamble, has appointed former Conservative MP Ian Twinn as its first public affairs director. Twinn started his job this week and will be in charge of promoting ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

. The latter was the case when M s long-term partnership in marketing the Conservative Party. But Hurrell ... s hijacks the St Patrick s party To target drinkers on St Patrick s Day - an occasion when more than ... promoting competitions and Murphy s pub parties on the eve of St Patrick s Day. Vouchers for free bottles ...

MEDIA: WHAT THE PAPERS SAY; Painful message proves difficult to swallow

Conservative outdoor advertising campaign (Yes It Hurt, Yes It Worked) engineered by Maurice Saatchi and Sir...Once upon a time the Tories relied on the Sun and the News of the World to get them elected. How times have changed. Twice as many people read negative comment compared to positive on the latest Conservative outdoor advertising campaign (Yes It Hurt, Yes It Worked) engineered by Maurice Saatchi ...

NEWS: PR praise and Labour brickbats for Lord Gummer

furiously condemned the Conservatives for rewarding the architects of its current burst of negative ... and Saatchi are currently away on holiday, but Conservative spokesmen rejected the accusations ...

DIARY - You can’t have your birthday cake and eat it when there’s a takeover bid afoot

client. Instead of partying I spent eight hours in Lazard s (Decaux s financial adviser) dealing with the PR support, explains Cook. I m going to delay the birthday party until we win the bid ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.