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Conservative Party pioneers political text campaign

08 Oct 2003 | by Mark Kleinman,

LONDON - The Conservative Party is claiming a political first with the launch of an SMS campaign...segments more accurately. The party's first SMS campaign aims to raise awareness of its intention ... railcards. They can also opt in to receive future messages from the Tories, giving the party a significant ... Bourke claimed the campaign was a first for a UK political party. If you have an opinion ...

Hotline: Conservative Party launches direct mail campaign

04 Jul 2008

The Conservative Party has launched a direct mail campaign, created by Perfect Day, to more than

Conservatives ask for cash in mailer campaign

31 May 2006 | by by Joanne Oatts

LONDON - A mailing to Conservative Party members goes live this week to raise funds to help David...The direct mail pack will go out to 320,000 party members to ask them for £10 to help support a "modern, compassionate Conservative Party". The pack includes an image of Number 10, with the line "To ... . The mailing, which will feature the party's current proposition "Built to Last", has been created by agency ...

for the Conservative Party as it attempts to boost membership and donations for its dwindling funds. Danny Rogers

15 Oct 1998 | by DANNY ROGERS

Last week it emerged that the Tory Party, in its determination to move on , is trawling...people join Labour. Despite the Conservative Party s briefer flirtation with DM, it has scored ... declined to comment specifically on the Conservative Party s marketing strategy, but added: Database ... membership war . The tough question for the Conservatives now is whether a party with such a ...

Agencies line up for Tories' DM account

26 Sep 2008 | by Matt Williams

The Conservative Party has called a review of its direct marketing account....The party has contacted agencies with a brief to build public support and help raise money ... fundraising expertise and experience of working in the political sector. Political parties have identified ... election, the Electoral Commission stated that the three main political parties dramatically increased ...

Agencies line up for Tories' DM account

25 Sep 2008 | by Matt Williams

LONDON - The Conservative Party has called a review of its direct marketing account....The party has contacted agencies with a brief to build public support and help raise money ... fundraising expertise and experience of working in the political sector. Political parties have identified ... election, the Electoral Commission stated that the three main political parties dramatically increased ...

BELOW-THE-LINE: Political parties vie for direct approach

11 Jan 1995 | by CONOR DIGNAM

In the run-up to Christmas the Conservative Party sent out a direct mail appeal to 100,000 homes...In the run-up to Christmas the Conservative Party sent out a direct mail appeal to 100,000 homes ... , within six weeks more than pounds 450,000 poured into Conservative Party Central Office, making it one ... supporters donated, the more chances they got to enter the draw. So impressed was Conservative Party ...

Tories use text-message loyalty scheme to fundraise

15 Oct 2004 | by Glen Mutel,

LONDON - The Conservative Party is looking to boost its revenues with the launch of a new SMS...into the Conservative Party coffers. The content of the texts will vary, from news about polling to criticisms ... will be sent to all registered Conservative supporters and all party members. Details are also available ... that was still to be decided. The Conservative Party, led by Michael Howard, recently signed Immediate Sales ...

COI adspend criticised as ’party propaganda’

27 Jul 2000 | by MARK KLEINMAN

The Conservative Party this week attacked Labour for using taxpayers cash for party political...The Conservative Party this week attacked Labour for using taxpayers cash for party political ... . News of the increase fuelled claims by opposition parties that public money is being channelled ... to criticise the manipulation of the government s information system for party political purposes ...

Tories make best use of email but all parties flounder on social media

18 Feb 2010 | by Gordon MacMillan

LONDON - The Conservative Party is proving more adept at using email as part of its digital...the Conservatives were by far the strongest party in their email communications. They took the least time to engage ... m to the Conservatives, which is a matter under investigation by the Electoral Commission. The party ... Research over a two month period (November to January) showed that all the main parties ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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