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Tories give up party political broadcast slot for East Africa

05 Oct 2011 | by Maisie McCabe

The Conservative party will become the first political party to give up a party political broadcast...As part of the party conference season, all three major parties are given a slot to air a party political broadcast and a spokesman for the Conservatives said this was the first time a political party had ... Taylor Made Media, satirises what political parties usually say during party political broadcasts ...

Is Boris right to cut adspend to fund more police?

15 May 2008 | by Vox pop

. The Conservative Party has previously criticised the excessive use of public spending on such campaigns. ...

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

automatically shares user data with third parties for commercial purposes, according to research by an online...that more than two-thirds of the policies disclosed the presence of third-party tracking technology ... on average 14 trackers per webpage. Sixty-eight per cent of trackers belonged to third-party companies ...

Watchdog blasts election adspend

24 Nov 2011 | by Our Parliamentary correspondent

plans to reform party funding....cent cut in the 19.5 million limit that parties are allowed to spend on campaigning in the 12 months before an election. Its inquiry report said that parties should switch money from posters and direct mail to social media: "We have received evidence to suggest that political parties could and should ...

M&C Saatchi posts 27% dip in profits

25 Mar 2010 | by Sara Kimberley

in by The Conservative Party to work alongside Euro RSCG to work on its advertising. Picture credit: Phil Rudge ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...

Commission rules CRR should remain

12 May 2010 | by Maisie McCabe

with ITV and other parties since then. Today's ruling is unlikely to be the last, as the incoming Conservative government is likely to make further changes. In March, shadow culture minister Ed Vaizey told advertisers the party would look to relax regulation that surrounds ITV . He said the Conservative Party ...

Public view - How effective was WDCS's hard-hitting spot?

05 Jul 2010

The Whale and Dolphin Conservation Society managed to grab the attention of viewers with its ad

Transparency a barrier to mobile campaigns

15 Apr 2011 | by Ed Owen

to advertisers running campaigns, according to third-party mobile ad platform StrikeAd....to be overcome and 52.2% said third-party ad serving was an issue. Overall, 23.9% of agencies said mobile ...

Most mobile consumers reject ads but crave deals

07 Apr 2011 | by Ed Owen

New research suggests consumers are actively resistant to third party ads on their mobiles and may...third-party ads and 21% claimed they would do so immediately. Nine-tenths (88%) said it was "unacceptable" for operators to serve third party ads. However, 66% said they would opt in to receive third party ads if incentives such as offers or discounts were used 27% said 5 off their weekly bill would ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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