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The general election campaign has so far been characterised by petty sniping and character assassination. Where are the big ideas - political or creative? I'll try not to be as negative about the three main political parties' direct marketing as they've been about each other. From a direct marketing...
The Conservative Party has accused the government of wasting the money it spent on advertising to highlight pensions and retirement savings, following the launch of the second phase of its campaign. The ads, featuring dogs talking about pensions and retirement, were created by Delaney Lund Knox...
The Conservative Party has launched a new magazine called Blue at its conference this week, aiming to build a readership of younger supporters outside the core party.
LONDON - The Conservative Party is launching an online campaign network to help drum up support from non-members in the run-up to next year's general election.
LONDON - The Conservative Party has ruled out a total ban of alcohol advertising.
The Conservative Party has revised its policy for dealing with blogs, but it is still reluctant to trust bloggers with embargoed press releases.
Candidates for top comms job emerge as Labour targets embattled former tabloid editor
The Conservative Party has launched a direct mail campaign, created by Perfect Day, to more than 300,000 of its supporters. It encourages them to donate to its recently launched No.10 Fund, set up to broaden its fundraising base. The pack, which features an image of Gordon Brown urging recipients not...
The Conservative Party has hired Euro RSCG London to handle its ad account following a pitch through the AAR.
The Conservative Party has changed its 'scribbled tree' logo less than a year after its launch. The formerly green icon appeared in blue during a presentation by William Hague on the EU. The party claimed the identity was always intended to alter in different settings. The logo, by Perfect Day, replaced...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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