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Conservatives to 'modernise' with online election focus

LONDON - The Conservative Party is to put the internet at the heart of its advertising activity...to them, rather than using highly political advertising that could alienate them. Conservative Party ... , www.conservatives. com, are also being considered for all future above-the-line activity. The first ...

Conservatives target people by salary on Match.com

LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.

John Prescott urges supporters to waste Conservative search budget

Twitter followers to run down the Conservatives' Google ad budget....-fareast-language:#0400; mso-bidi-language:#0400;} The former deputy prime minister has angered Conservative ... of the Tories (sic) warchest." The Conservatives have been running an online 'Labour has failed' advertising ... search results page that has Conservative paid-for advertising. Since Prescott's message was posted ...

Conservative Party embraces digital campaigning with senior appointment

LONDON - Conservative frontbencher Jeremy Hunt MP has been appointed to the new role of official...battle gains a huge advantage. My job is to make sure we deliver that for the Conservatives in Britain.' ...

Conservative Party billboards hit again by online spoofers

their allegiance and vote Conservative. The billboards use the strapline 'I've never voted Tory before ... attacking and counter-attacking through old and new media. Conservative Party supporters have been quick ... , Conservatives pushed their own hashtag #Ivenevervotedlabour in a stream of tweets and blog posts. More ...

Hotline: Conservative Party appoints digital agency Head

The Conservative Party has appointed the digital agency Head to design a website

Conservative Party launches Obama-inspired campaigning website

LONDON - The Conservative Party is launching an online campaign network to help drum up support...-up members to do this. Over the coming months, incentives such as lunch with Conservative leader David ...

Conservative Party pioneers political text campaign

LONDON - The Conservative Party is claiming a political first with the launch of an SMS campaign

Conservative leader outscores PM in social media index

Yomego assigned the Conservative and Labour leaders a score out of 100 for their online reputation. The index incorporate measures for the volume and newness of social media 'noise' or references and whether they are positive or negative. Cameron and Brown actually scored virtually the same - around 70 out of 100 ...

Tories go digital for film attacking 'Labour's legacy'

The Conservatives have launched a film aimed at shifting the blame for spending cuts onto...The film, which has been posted on YouTube on the Webcameron channel and the Conservative website, is an attempt to rebrand the government s spending cuts as "Labour cuts". The sombre film pans around the words "Labour's Legacy ", which are made of crumbling stone. The tone for the film is set ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.