Brand Health Check: Conservatives
06 Apr 2005
With the dissolution of parliament due this week, Marketing looks at the three main parties battling for our vote. First up, Lucy Barrett examines the revival in Conservative fortunes.
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The Conservatives would demand tougher voluntary curbs on the advertising of food, alcohol and campaigns aimed at children but would not impose them by legislation if they won the next General Election.
With the dissolution of parliament due this week, Marketing looks at the three main parties battling for our vote. First up, Lucy Barrett examines the revival in Conservative fortunes.
The Tory Party has chosen its first three regional PR agencies and one freelance consultant from a list of 20. This marks the Tories first ever co-ordinated PR presence in the regions.
Lines of command within the Conservative Party s press team have been redrawn following the sudden departure of Francis Halewood, director of communications at Conservative Central Office.
The Conservative Party has ruled out legislative curbs on advertising to combat problems such as binge-drinking and obesity if it wins the next election.
LONDON - The Conservative Party has ruled out legislative curbs on advertising to combat problems such as binge-drinking and obesity if it wins the next election.
Steve Hilton's exit from Downing Street may have come at the right time for the Conservatives, following questions over his ability to 'punch through' and change Whitehall policies.
LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.
LONDON - The Conservative Party unveiled its new campaign slogan, 'Vote for change', this weekend as it gears up for a multimedia ad campaign ahead of the general election.
LONDON - COI chief executive Mark Lund is gearing up to make radical spending cuts in line with the Conservative Party's Whitehall efficiency agenda.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.