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Conservatives urge electorate to 'vote for change'

LONDON - The Conservative Party unveiled its new campaign slogan, 'Vote for change', this weekend...David Cameron used the Conservative Party's pre-election spring conference in Brighton to launch the new slogan along with the six key themes on which the party intends to campaign. The Tories pledge ... week, the Conservatives have seen their poll lead over Labour slip to the closest gap since Gordon ...

The Conservatives under fire for "ill-thought-out" marketing guidelines

LONDON - David Cameron's proposals for an elected Conservative Party to establish a website...: "We have yet to see the detail of the Conservative's proposal and until we do it would ...

Conservative campaign swings focus back on Cameron

LONDON - M&C Saatchi has created a new outdoor campaign for the Conservatives, which focuses...and the Conservatives have the right values, leadership and energy to get Britain moving again." The ads return ...

Diary: Web Witter

On the Conservatives' planned paid-by-results model for COI (from campaignlive.co.uk).

Close-Up: Can payment by results work for COI?

Would the Conservatives' pre-election pledge to cut ad costs work in practice, John Tylee asks....Some pre-election pledges disappear faster than a Conservative opinion poll lead. So ... . Indeed, Lord Bell, the Chime Communications chairman and long-time Conservative election strategist ... of day. And despite much chasing, no-one from the Conservatives would speak to Campaign to explain how ...

Labour follows Tory plan to cut adspend

the General Election, after Labour joined the Conservatives in proposing cuts....be growing. This week, David Cameron and the Shadow Chancellor, George Osborne, reiterated the Conservatives ...

Greg Dyke to chair Conservative Party review of creative industries

, launched by the Conservative Party today.

Political parties shun outdoor ads

The Conservatives were the only major political party to spend money on outdoor advertising during...campaign. The Conservatives, whose advertising was by Euro RSCG and M C Saatchi, was the biggest ...

Labour deploys Eddie Izzard as election weapon

in which he claims Britain is "bloody brilliant", and lays into the Conservatives as "Thatcher's children".

, The Conservative Party, the BBC and Dennis the Menace

London - Today's round up of the biggest business stories.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.