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Brand Health Check: Conservatives

battling for our vote. First up, Lucy Barrett examines the revival in Conservative fortunes....After the dismal election performances of 1997 and 2001, the Conservative Party is enjoying ... by Michael Howard in November 2003. Howard - a man famously described by fellow Conservative MP Ann ... that proved beyond the Conservatives in the last two elections. But, so far, in this campaign, they have ...

Conservatives in split with Yellow M

The Conservative Party has parted company with advertising agency Yellow M following last week ... and Conservative Central Office confirmed yesterday that they would no longer be working together following ... ". But he insisted Conservative campaign strategy managers, including party chairman Michael Ancram ...

Conservatives in split with Yellow M

The Conservative Party has parted company with advertising agency Yellow M following last week ... and Conservative Central Office confirmed yesterday that they would no longer be working together following ... ". But he insisted Conservative campaign strategy managers, including party chairman Michael Ancram ...

Conservatives to 'modernise' with online election focus

LONDON - The Conservative Party is to put the internet at the heart of its advertising activity...to them, rather than using highly political advertising that could alienate them. Conservative Party ... , www.conservatives. com, are also being considered for all future above-the-line activity. The first ...

STOP PRESS: Conservatives refuse to support tobacco ban

The Conservative Party has refused to support a ban on tobacco advertising and sponsorship during

Directwatch: Conservative Party Door-drop

, the Conservatives and Liberal Democrats are agreed on one thing: direct marketing gets their vote. As pundits...Number 61 on the Conservatives' list of target seats. What are its chances? And is its direct ...

Branding news: Design choice - Conservative Party logo - Shaun McIlrath, Creative director, Heresy

famously stole the Conservatives' Middle England electorate, so have the New Conservatives plumped for neo.... Why? I can only imagine that the good folk at Conservative Head Office felt slightly uncomfortable ... new generation of Conservatives. A clue as to who that new generation might be can be found ...

Conservative Party embraces digital campaigning with senior appointment

LONDON - Conservative frontbencher Jeremy Hunt MP has been appointed to the new role of official...battle gains a huge advantage. My job is to make sure we deliver that for the Conservatives in Britain.' ...

Conservative Party creates youth mag

The Conservative Party has launched a new magazine called Blue at its conference this week, aiming...The Conservative Party has launched a new magazine called Blue at its conference this week, aiming to build a readership of younger supporters outside the core party. The bi-annual magazine is the brainchild of the Conservative Network, an organisation of over 1500 members that holds regular events ...

Branding News: Design choice - Conservative Party logo

In the years since Labour came to power, the Conservative Party has not only suffered an image ... here is not the Conservatives' logo change itself, it is the degree to which the logo reflects real ... and incongruously militant torch now so synonymous with the Conservatives of old. A logo as simple and universal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.