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HOW TO GET AHEAD: Working Abroad ... Tokyo - It may be conservative but you’ll get a warm

it as frenetic as some people might. It s a tough business environment as it s a conservative and opaque ...

Tories plan to overhaul English tourism bodies

LONDON - The Conservative Party is proposing a complete overhaul of English regional tourism...Shadow culture secretary Jeremy Hunt has vowed to abolish the Regional Development Agencies, which were introduced by Labour in 1998 to develop the economies of English regions and resulted in the creation of tourism brands such as VisitNorthWest. Under Conservative plans, local authorities ...

Is regional tourism marketing in need of an overhaul?

The Conservative Party has unveiled proposals to abolish Regional Development Agencies and free up...other Visits' should be disbanded and, as suggested by the Conservative Party, their funding should ... director, Visit London I don't think the Conservative Party proposals suggest that London's Development ...

English Heritage appoints Aqueduct to oversee rebrand

LONDON - English Heritage, the conservation body that looks after more than 400 historic sites...Heritage is aiming to transform the image of heritage conservation, as it is perceived as being set against ... there appears to be a stark choice between conservation and development. It hopes to change this impression ...

PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing with enthusiasm, reports Robert Gray

Holiday village operator Center Parcs will champion wild flower conservation later this year...Holiday village operator Center Parcs will champion wild flower conservation later this year in what is set to grow into a classic cause-related marketing campaign. The omens are good because all ... conservation in the UK. This will be communicated on the packaging, which will also be used to market ...

Tories push for 'Britain open for business' ads

LONDON - The Conservative Party is urging the government to roll out an international marketing

Customer Magazines: New lease of High Life - Do customer magazines have a role to play in transforming a brand’s image? BA certainly thinks so. Ken Gofton reports

Too conservative, too masculine, too British: British Airways has been looking in the mirror...Too conservative, too masculine, too British: British Airways has been looking in the mirror, and isn t too happy with what it sees. As a result, the airline has taken a strategic decision to recast its image and increase its appeal to a younger, international jet set. That s going ...

AMBIENT MEDIA: The Business of Ambient - The power of ambient media is beginning to be understood by both clients and agencies - and not before time, Richard Cook says

British brand aggressively to the conservative American market....In 1990, Virgin Atlantic wanted to launch its first North American service outside New York, from Miami to Boston. It ran a heavyweight awareness campaign on TV in Boston to promote this upstart British brand aggressively to the conservative American market. After the campaign, it turned ...

Visit London launches marketing campaign

, to tempt more tourists to visit the capital's attractions. The TV ads feature disgraced former Conservative

TBWA set for £15m TfL congestion brief

in the launch of the scheme, which was green-lighted by Livingstone last month. Local Conservatives have ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.