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Liverpool FC PR manager Craig Evans latest to leave club

22 May 2012 | by Sara Luker

Evans, who joined the club ten months ago, resigned a few months ago but agreed to stay until the end of the season. He was responsible for the Premiership club s community and commercial PR activities. Evans is leaving to launch his own agency called Good Evans and will continue to work ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...

Celebrities back same-sex marriage campaign

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government ... the Out4Marraige strapline, which hosts videos by celebrities, politicians and consumers that explain why ...

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

choice with consumers since it made its permanent comeback. "With the continued rise of the big night ... strapline, 'time well mis-spent' we are encouraging consumers to take time out of their daily pressures ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ... by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ...

Microsoft prepares MSN UK 'Best of now' campaign

22 May 2012 | by Sarah Shearman

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role is to educate consumers on the wide varieties of Greek cheeses and help encourage more consumers to experiment ...

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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