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and managing director of its new consumer goods Global Product Center....s global product offer for the consumer goods sector. He joins Ipsos from TNS, where he spent 12 years ... at AC Nielsen working in the consumer packaged goods division. Lauren Demar, CEO for Ipsos global consumer goods division, said: Amaury de Conde is a seasoned market researcher, bringing over 20 years ...
Communicating the health benefits of a food brand has become big business over the past few years, as consumers take more responsibility for their health. For US PRs looking to introduce a brand into Europe, it is essential to become familiar with the new European Food Safety Authority. This body is responsible ...
LONDON - Unilever, the UK's biggest advertiser, is facing calls from investors to be broken up following poor financial results.
many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...
Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency....Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency. The firm is in the early stages of the tender process and has not invited agencies ... consumer goods business after Philip Morris. ...
-moving consumer goods by as much as 18%, according to research by PHD and Yahoo....that consumer exposure to both TV and online campaigns led to an 18% increase in purchase intent and a 12% rise in brand favourability compared to consumers who were only exposed to TV advertising. Among other results ... in consumers' opinions of the McCain product compared with pre-campaign levels. Those who were exposed ...
Crystal brand Swarovski has brought in Yellowdoor as retained agency for its consumer goods
LONDON - Synovate has appointed Jackie Bowring as research director in its consumer goods sector...s consumer goods sector team. In her new role, she will be responsible for a number of UK and global accounts ...
LONDON - The government is putting greater pressure on design firms and consumer goods companies...added that consumers had a role to play "by choosing goods that are not heavily packaged, buying loose ... At a conference organised by the Department for the Environment, Food and Rural Affairs, the industry was urged to do more to reduce the size and weight of packaging. Consumers were also ...
The government is putting greater pressure on design firms and consumer goods companies to reduce...), the industry was urged to do more to reduce the size and weight of packaging. Consumers were also encouraged ... that it is making progress by introducing innovations that will boost levels of recycling. He added that consumers had a role to play 'by choosing goods that are not heavily packaged, buying loose food, rather than ...
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