Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
or product." In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which ...
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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
said: "Good luck to them, they've done really well." The newly merged agency will become Adam Eve ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
this conversation now dial 0300 123 2022". When consumers call the number, they hear an exchange between the boy ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
to play in consumers' lives." ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
winning. And many agencies are good at transforming client fortunes but not at instant creative solutions ...
Omnicom merges £60m Adam & Eve with DDB
24 May 2012 | by Jeremy Lee
it was DDB, it was such a good cultural and personal fit, we thought it was too good an opportunity to miss ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
The brand wants to retain the style and humour of previous ads but involve consumers more...Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ... of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ... one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
of cognac. But, like any other consumer, he will choose a drink to match the mood, the occasion or just ... . "That means gaining real insight about our consumers and learning where, when and how they do what ... want to operate as close as possible to our markets and consumers," Riley explains - means local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
