Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
or product." In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
this conversation now dial 0300 123 2022". When consumers call the number, they hear an exchange between the boy ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
. "They are writing radio commercials because they were good at drawing at school. They don't want to do ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...
Britvic J2O 'cats and dogs' by BBH
22 May 2012
drink that you can consume while others drink alcohol.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
