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Burberry boosts 'fast fashion' approach with Jubilee campaign

29 May 2012 | by Nicola Clark

Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection...For the first time, consumers will be able to purchase its autumn-winter collection directly ... of the brand s Runway to reality strategy, which allowed VIP consumers to buy items from its runway ... innovations have included: Art of the Trench , the photo-sharing website, which enabled consumers ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

with consumers online....Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...

Heathrow creates 'royal runway' for Diamond Jubilee

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers...second. The growth of such sites has created not just a platform for consumers to display their status ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...

Pepsi Max unites football and music stars in Facebook app

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

-progressive tension playing out in many fields. In technology, consumers have made it abundantly clear that they want ... computer. Contraception is another good example. Societies strove for centuries to channel sexual urges ... are essential for an innovation to make it from research proposition to consumer heuristic. People looking ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

primary job is to understand your consumers better than your competitors do, and to focus everything ... for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... consumers two or three times a year, to talk about the brand. Next on the to-do list is acting as a ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... 'Consumer perception of brands and their credentials can be heightened through the right collaboration ...

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

to play in consumers' lives." ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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