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now raised more than 17m for heath-related good causes since launching in October. Charities ...
Total Media will be responsible for managing digital display advertising across consumer sites ... book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
career with big consumer magazine publishers marks him out as the ideal recruit to match the magazine ...
think this [Livestand] is frankly a game-changer for the way you not only consume content on this device ...
. Activity will include several online and social media competitions, with consumers encouraged to share ...
remain sceptical due to infrastructure challenges and consumer privacy concerns hampering its adoption ...
will become increasingly significant as consumer scale from more brands on more devices continues to increase ...
of opening conversations with our consumers. The four-week trial showed that we can successfully combine the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
to play in consumers' lives." ...
an uplift in engagement by consumers but there is still lots of ground to cover and the reality ... and trialling a variety of extremely clever tech ideas that will provide greater two-way dialogue with consumers ... of outdoor, are consumers interacting with these enhanced opportunities as much as you would have expected ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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